Qualified leads. Zero cost. AI that works while you sleep.
Hemlo delivers buyers who've already analyzed the BRF, checked the risks, and decided they're ready. These aren't tire-kickers. They're decision-makers.
For brokers
Save time, win more listings, and let AI handle the admin.
Leads that close, not leads that ghost
Buyers on Hemlo have already run BRF analysis, flagged risks, and scored properties before they message you. They're ready to act.
Your AI colleague, 24/7
Hemlo's AI answers buyer questions, books viewings, and qualifies leads around the clock. You wake up to a pipeline, not an inbox.
Win listings by track record, not cold calls
Your profile, results, and area expertise. All visible to every seller comparing brokers. Get chosen, don't chase.
Free means free
No subscription. No commission share. No hidden fees. Our business model doesn't depend on extracting from brokers.
Why brokers switch to Hemlo
| Hemnet & Booli | Lead portals | Hemlo | |
|---|---|---|---|
| Cost to you | Paid ad packages | Pay per lead | 0 kr, no commission share |
| Leads you get | None. They sell visibility | Names that often ghost | Buyers who analysed the BRF and made up their mind |
| AI assistant | No | No | Answers, qualifies and books viewings around the clock |
| Your visibility | A line in the listing | No profile | Your own profile page sellers compare |
How it works for brokers
Create your profile
Showcase your track record, area expertise, and specializations. Takes less than a minute.
Get matched with leads
Our AI matches you with buyers and sellers based on your expertise and area.
Close more deals
Respond to pre-qualified leads, send proposals, and let your AI assistant handle initial buyer questions.

Built for every kind of broker
High-volume urban broker
Your AI assistant qualifies leads while you're at viewings. Wake up to a pipeline, not 47 unread messages.
Solo & boutique broker
Your track record is your brand. Hemlo puts it in front of every seller in your area, for free.
Broker agency
Every agent gets an AI assistant. Pre-qualified leads distributed by area expertise. Your team closes more, faster.
Frequently asked questions
What does Hemlo cost for brokers?
Nothing. Profile, leads and the AI assistant are free, with no subscription, no commission share and no hidden fees.
How does Hemlo make money?
Through optional Pro upgrades in the app, such as expanded analysis capacity. Never through commission on your deals, and we never resell your leads.
What do I get the moment I sign up?
Your agency with a public profile page, a main office and access to the lead pipeline. You can invite colleagues and configure your AI assistant from day one.
Where do the leads come from?
From buyers who have already analysed the BRF, seen the risk flags and matched the home against their life situation, and who choose to reach out. Decision-makers, not window shoppers.
Can I leave at any time?
Yes. No lock-in and no notice period. You can delete your account whenever you want.
Early brokers get first access to leads in their area
No subscription. No commission share. Create your profile and start getting matched.